In today's digital era, video consumption has surged dramatically, accounting for over 80% of all consumed data. This trend is further fuelled by the rise of 5G connectivity and the innovative concept of network slicing, promising uninterrupted and high-quality live broadcasts of events. This lightning talk will delve into the captivating evolution of video consumption with a focus on the Indian narrative, where the disruptive launch of Jio catapulted India to the forefront of mobile data consumption.
In the rapidly evolving landscape of entertainment, the paradigm is shifting from linear content consumption to immersive and interactive experiences. A stellar case study emerges from JioCinema’s live streaming of the IPL (Indian Premier Leage of Cricket), redefining how audiences interact with content.
JioCinema, by leveraging 4K streams, 360-degree perspectives, and multi-camera views, introduced a new dimension to live content consumption. The integration of fan interactions and audio commentary in 12+ languages further elevated the viewing experience. The results were astonishing: peak viewership soared to 3.2 crore, accumulating a total of 12 crore views. With an impressive average watch time of 60 minutes per viewer per match, it's evident that interactive features resonate deeply with users.
The impending role of edge computing is also a pivotal aspect of this transformation. Major industry players are strategically placing thousands of small edge data centres across India, poised to revolutionize the streaming landscape. This strategic distribution promises reduced latency and improved user experiences, aligning perfectly with the changing content consumption habits of individuals. As people increasingly gravitate towards consuming content on mobile devices at their convenience, the demand for more engaging and personalized media experiences is on the rise.
Let's rewind a bit. Up until now, 4G networks were all about increasing speed and bandwidth. However, 5G is a game-changer, offering not only higher speeds but also introducing network architecture that's more versatile than ever. With features like network slicing, we can create customized slices of the network for specific applications, ensuring flawless streaming and real-time experiences. And the show doesn't stop there – new protocols like web transport, whip, and whep are adding to the excitement.
Amidst these monumental advancements, the big question emerges: What do we do with this technological treasure trove? How do we harness these innovations to create experiences that resonate with audiences? And this is where the magic of GStreamer comes in. As we explore open technologies, GStreamer shines as a cornerstone. It's not just a tool; it's an enabler, transforming the way we deliver and interact with content.
But it's a two-way street. As we embrace GStreamer's power, we're also diving into the world of open collaboration. It's not just about using technology; it's about contributing to its growth. Join us on this journey where we don't just consume technology – we actively shape it. Let's explore the art of possibility, delve into the power of open technologies, and unleash the potential of 5G and interactive content together.
|Founder of Streamway.in, an early stage startup from India working in media & broadcasting and creators space
|Duration of the talk
|5 minutes (lightning talk)